UX case study
Voteworthy
How might we get more people to vote and feel confident in their choices?
Voteworthy is a party-free, civil resource that matches your values to candidates and provides real data and info you can trust.
“Voters need a way to make informed decisions on candidates and issues that align with their values because there is too much bogus and poorly curated content online.”
What
Through user interviews, we discovered that younger voters are having a hard time registering and obtaining absentee ballots and tend to rely on social media influencers to guide their decision making because they don’t trust news outlets. They also don’t want to talk to their family about politics because they don’t feel it is their place to impose their viewpoints on someone else.
In our competitive analysis, we found some sites that try to match you with candidates. Still, they all have information overload and are extremely hard to navigate, especially on mobile devices. Through feature comparison, we found a few features we need like voter registration, absentee ballot info and poll locators to make sure we’re a well-rounded resource for voters.
How
By creating a trusted and easy-to-use site where candidates can register their views on major political issues and share it with their family, we can achieve a more level playing field and reduce ambiguity and frustration for voters. We realized that in creating the Voteworthy app’s true MVP, we need to focus on it being non-partisan, providing pure candidate truths that will be fact-checked by volunteers and highlighting top political issues to reduce information overload.
We conducted more research after developing a main storyboard and user flow, focusing primarily on our candidate truths. We also utilized card sorting to help determine which categories are most important to voters for us to create a preliminary sitemap. From there, we created sketches and wireframes and a low fidelity prototype to conduct more user testing to make sure it made sense to the user. That input made us realize we needed to develop more content for the final prototype to really show how it works. So, we created the full branding, copy and tone for the candidate truth path in the final prototype to show how easy it is to use. We intentionally don’t ask for you to log in because we want you to trust us as a genuinely non-partisan resource.
Why
The goal of creating Voteworthy is to get more people to register to vote and increase voting overall by 10%+ in the 2020 election.
We want to help voters make a responsible choice at the polls that aligns with their values and help them fulfill their civic duty with ease. Voters want to do more than just google candidates and ballot measures the night before the election and hope they’ll find the right information. There really is nothing like this out there at the moment and it’s needed more than ever in our current political climate. It will take a village, but we’re hoping to find backing to develop this idea further and help improve the way voters look at politics in America.
Tools + Methods
Adobe Illustrator
Adobe Xd
InVision
Product Strategy
User-Centered Research
Data Analysis
Persona Development
Information Architecture
Sketching
Wireframing
Visual Design
Rapid Prototyping
Identity Development
Copywriting
Graphic Design
Product Naming